A Natural Step In The Right Direction (of Podcasting)
So even though I’ve bent the rules and mentioned it in my Mac Geek Gab Podcast recently, our PR guru, David Parmet, finally says I can blog about this here. Yep, today we finally begin talking publicly about the BackBeat Media Podcast Network.
Yep, that’s right, we — that would be Greg Snyder, my business partner at BackBeat Media, and I — have taken the business model that has sustained us and a hefty handful of websites for the last 6 years and applied it to Podcasting. The premise is simple (and the same): Let the publishers do what they do best — publish — and we’ll support them by finding them sponsors and, well, anything else they might need. After all, that’s what we do here at BackBeat Media. It’s just that now we also do it with Podcasts which, for today, happens to be a big buzzword.
And while the buzzword cachet will definitely fade as all buzzwords do, we certainly believe that podcasting (or whatever word you want to use for time-shifted portable media) will never go away. It makes too much sense. Why *wouldn’t* I want “TiVo for Radio” or, heck, TiVo for TV but with me on the train (i.e. TiVo on my iPod with video). So yeah, we’re in this for the long haul, and we’ll keep you posted as time marches forward.
The BackBeat Media Podcast Network includes 2 of my favorite Podcasts, and one of, well, my own. That’s right, the 3 (current) Podcasts we represent are Brian Ibbott’s Coverville, Dave Slusher’s Evil Genius Chronicles, and The Mac Observer’s Mac Geek Gab. Dave Slusher has both podcasted and blogged about this, and Brian podcasted about it a couple of weeks back.
We’ll keep you posted as things move forward. Right now we’ve got a lot of work to do to properly represent these new folks as well as the folks who have been with us for years. More later, I promise!
Update: Business Week’s got something on this story today.
Update: It appears the Adbumb folks, posting at their 925m.com have also joined the conversation.
Technorati Tags: advertising, backbeat media, coverville, dave slusher, evil genius chronicles, mac observer, podcasting, pr, mac geek gab
November 30th, 2005 at 10:29 am
Happy to announce
Way back last November, when we were first hearing about such new and exciting things, I started to get on Dave Hamilton about podcasting. Back then we didn’t know if podcasting was, in the immortal words of Bruno Kirby’s limo driver in Th…
November 30th, 2005 at 2:29 pm
Happy to announce
Way back last November, when we were first hearing about such new and exciting things, I started to get on Dave Hamilton about podcasting. Back then we didn’t know if podcasting was, in the immortal words of Bruno Kirby’s limo driver in Th…
November 30th, 2005 at 11:11 am
Will this mean there is any change in the podcast? Even in the slightest way? Of those podcasts mentioned, the only one I listen to (religiously by the way) is the Mac Geek Gab, but I would still be interested to know if any details will change as having John introduce the show, or saying “Halloween” instead of “the week of” thows me off a little…
November 30th, 2005 at 3:11 pm
Will this mean there is any change in the podcast? Even in the slightest way? Of those podcasts mentioned, the only one I listen to (religiously by the way) is the Mac Geek Gab, but I would still be interested to know if any details will change as having John introduce the show, or saying “Halloween” instead of “the week of” thows me off a little…
November 30th, 2005 at 11:24 am
Hi Matt — Nope… nothing about the shows we represent will change except that, hopefully, they’ll have more resources with which to produce them as we all move forward together here!
November 30th, 2005 at 3:24 pm
Hi Matt — Nope… nothing about the shows we represent will change except that, hopefully, they’ll have more resources with which to produce them as we all move forward together here!