Garrick Van Buren had an interesting post yesterday about a sponsorship he remembered from a 17-month-old episode of Evil Genius Chronicles, a podcast that we represent.Though Garrick’s words say that podcast advertising doesn’t work, his very post proves the opposite…. If it were within the last 6 months, I can bet you he would have remembered that it was iPodJuice who sponsored the show.The best part is because he blogged about it, Dave Slusher (the host) responded, and now the sponsor is getting even more traction from an ad that was written off on *last* year’s taxes.

I’ll post more about the results of the others when we’re ready in a few days, but today I can talk about the Association for Downloadable Media, which had it’s first “member” conference call today.The ADM’s mission is to bring together the podcast/portable media community, help define some best practices, and make it easier and more comfortable for advertisers to sponsor the content…. With that, BackBeat Media is happy to be a corporate member of the ADM, and you can expect us to take an active role in furthering the cause here.

It’s time to change my cell phone number. A year ago I migrated to a New Hampshire number and got 603-781-9445. Ever since, I’ve been getting wrong numbers, often to the tune of 3 or 4 daily. The problem is that parts of northern Massachusetts use area code 781 and, yep, there’s a 944 exchange […]

When I had my Eames drumset built back in 1997, the original intention was to use a rack to hold the toms. When I mentioned this to my bandmates at the time, they couldn’t have been more adamantly against that. Apparently, they had a bad experience with a drummer whose rack was too big. So […]

The Mac Observer will be on hand providing live coverage, if technically possible, and we look forward to seeing what happens.The “technically possible” part was complicated this time because Bryan, our on-site editor, recently converted to the iPhone, a device that technically doesn’t allow tethering — that is, using it as a wireless modem for a laptop. Thankfully, Michael Johnston of iPhoneAlley.com pointed us in the right direction and got Bryan set up with a WiFi-to-iPhone bridge that will hopefully allow him to post easily.

I’ve never been a fan of multi-legged trips, as I’ve never been happy with travel tools available to book them.This time, I used both Kayak and ITA’s Matrix to find my options, and I have to say that the results are miles above what’s available elsewhere…. Finally someone’s getting the idea.Though I found Kayak’s layout/interface and the flights it found to be better, these two tools will stay in my arsenal going forward (with a nod to SeatGuru, since I couldn’t live without that knowledge!).