Brief messages, varied creative, interstitial ads, and making sure you understand and respect the audience to which you’re advertising are all excellent points of wisdom here…. Frankly, if you were to take all of his advice and roll it together, most folks would wind up with a different answer: give the host of the show talking points and let them deliver the ad in the style and context of their show.

A number of years ago, when I got my wife her first laptop, she went through and selectively ripped portions of “most” of our CD collection. Well, over the years, there have been moments of frustration as I looked to play a song only to find that it hadn’t made the cut way back when.

In the last 24 hours, I’ve received at least three distinct offers (via three different forms of communication) from Vonage to get in on their IPO, an offer being made to existing customers who meet a certain set of criteria. While this certainly sounded tempting when I got the first notification via e-mail yesterday, especially to someone who was investing in the market “back the the day” when “tech IPO” meant “gravy train to the bahamas,” by the time I got my second notification in the PO Box this morning, I started scratching my head.

…otherwise they’ll just keep on stealing, and that couldn’t possibly be good for them or their general karma, could it?I’m referring to the add/drop scheme, described in great detail by Bob Parsons, CEO and Founder of GoDaddy. In a nutshell, folks “in the know” can register domain names (by paying their fee), sit on them for 5 days (earning search engine affiliate revenue all the while), then cancel the registration and get their money back.