Yep, that’s right, we — that would be Greg Snyder, my business partner at BackBeat Media, and I — have taken the business model that has sustained us and a hefty handful of websites for the last 6 years and applied it to Podcasting…. It’s just that now we do it with Podcasts which, for today, happens to be a big buzzword.And while the buzzword cachet will definitely fade as all buzzwords do, we certainly believe that podcasting (or whatever word you want to use for time-shifted portable media) will never go away.

In a nutshell, you login to Pandora, tell it about some music you like, and then it’ll start streaming songs to you that it thinks you might like, as well. You can rate each one, helping to guide Pandora through its future suggestions (for both you AND others), making it smarter as you go.Yet another chink in the armor of mainstream radio.

Those were the words of Larry Florman (a.k.a. Brother Love) on the shuttle to the airport Sunday morning after the Podcast and Portable Media Expo had come to an end, and he was right. Being someone who goes to trade shows in a lot of established industries, I’m very much used to there being a hierarchy and pecking order, if you will (and have experienced being both near the top and at the bottom of said order!), to the point where I just expect it.

this thing is bigger than all of us. We all need to take a big step back and accept that the pie is going to get sliced up, the direction is going to be decided by everyone involved, and some things may happen that piss some of us off…. Hell, The Mac Observer shows up, too, and we throw our own kick-ass party, but that doesn’t mean we don’t invite the folks from Macworld to it.