Click Tracking for Fools?
Tuesday, June 7th, 2005They actually performed a case study with (presumably) a real client, and compared the click through rate (CTR) of a given advertising campaign with its overall reach…. As they found:”The search engine [campaign] delivered a grand total of 4,000 impressions [with a high click through rate]; though many of those bought the product, in the end only four thousand were exposed to the campaign.
