Train your spouse on your alarm clock: don’t let technology ruin your marriage

As you may or may not know (or care, even), we’re in the process of moving. One mistake we made was agreeing to leave our washer and dryer with our old house. As such, we’re buying new ones. We researched on-site, and then ordered online from Sears.com. A couple of days later, we got an […]

I realize I should have posted about this two days ago, but well, I’ve been too darned busy. In any event, I’ve begun podcasting. John Braun and I published the first edition of the Mac Geek Gab podcast over on TMO on Tuesday, and simply can’t wait to do the next one. I’m having so […]

Yeah, this is another rant about Big Media, but not in the way you’ve seen before (or at least not in the way I have!). You see, they’re spending/wasting all this time and money figuring out ways to ensure that the music/movies/books we download can only be used as many times and as many ways […]

I walked in the house yesterday and Skylar, my five-year-old daughter, was typing at my wife’s iBook. I went over to see her, and noticed that she was in the midst of typing an e-mail to her aunt, all by herself. Amazing that at 5 she can do this, but that’s not the point of […]

So we’re moving. In two weeks. Ugh. Give me a minute. Ok, anyway, back to the rant. So my wife gets going this morning and starts organizing the forwarding of our mail as part of all that fun stuff. While she’s at it, I ask her to call FedEx and UPS to have that stuff […]

They actually performed a case study with (presumably) a real client, and compared the click through rate (CTR) of a given advertising campaign with its overall reach…. As they found:”The search engine [campaign] delivered a grand total of 4,000 impressions [with a high click through rate]; though many of those bought the product, in the end only four thousand were exposed to the campaign.

Well, though I mentioned it briefly (and dismissed it even faster) recently, it seems like today may be the day that we all hear that our future Macs will have the “Intel Inside” warning stickers pasted on them. And as I’ve been thinking about it more, I can’t say that it’s necessarily a bad thing. […]

This is getting to be an important question and one, it seems, that I might even have some experience from which to concoct an answer. As is public knowledge, one of the companies I co-founded, BackBeat Media, represents Think Secret‘s advertising. As such, we’re very much aware of all the news coverage surrounding Think Secret, […]